Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand switching analyses"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand switching analyses
1
Business and Economics
1
Economics / Management Science
1
Household-level panel data
1
Humanities
1
Individual-level transition matrices
1
Management
1
Marketing
1
Markov transition matrices
1
Social Sciences
1
Southeast Asian and Pacific Languages and Cultures
1
West European Studies
1
family decision making
1
variety seeking
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Other
1
Language
All
English
1
Author
All
Gupta, Sunil
1
Steckel, Joel H.
1
Source
All
BASE
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Preference aggregation and repeat buying in households
Gupta, Sunil
;
Steckel, Joel H.
-
1993
Marketing researchers have long used
brand
switching
analyses
and Markov transition matrices to gain insights into …
Persistent link: https://www.econbiz.de/10009476758
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
