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Search: subject:"Brand usage intention"
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Beziehungsmarketing
4
Brand image
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Relationship marketing
4
Brand
3
Markenartikel
3
Brand loyalty
2
Markentreue
2
Social Web
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Social web
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brand usage intention
2
Artificial intelligence
1
Brand Usage Intention
1
Brand usage intention
1
Confidence
1
Consumer Advocacy
1
Consumer brand engagement
1
Consumer-Brand Engagement
1
Customer integration
1
Customer satisfaction
1
E-commerce
1
Electronic Commerce
1
Internet marketing
1
Involvement
1
Kundenintegration
1
Kundenzufriedenheit
1
Künstliche Intelligenz
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Perceived brand authenticity
1
Perception
1
Self-congruence
1
Vertrauen
1
Viral marketing
1
Virales Marketing
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Abraham, Mathew
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Dey, Dipanjan Kumar
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George, Ajimon
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Joseph, Ajay
1
Joseph, Eric Thomas
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Kaushik, Arun Kumar
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Kumar, Vikas
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Mohanty, Pankaj Kumar
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Natalia, Natalia
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Rusfian, Effy Zalfiana
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Sheng, Margaret L.
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International journal of consumer studies
1
Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
4
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AI chatbot, human, and in-between : examining the broader spectrum of technology-human interactions in driving customer-brand relationships across experience and credence services
Sheng, Margaret L.
;
Natalia, Natalia
;
Rusfian, Effy Zalfiana
-
2025
Persistent link: https://www.econbiz.de/10015373305
Saved in:
2
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
3
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
4
Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar
;
Dey, Dipanjan Kumar
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
3
,
pp. 21-37
Persistent link: https://www.econbiz.de/10012292167
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