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Search: subject:"Branded Content"
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Brand management
20
Markenführung
20
Internet marketing
13
Online-Marketing
13
Social Web
13
Social web
13
Brand
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenartikel
12
branded content
10
Branded content
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising
5
Brand image
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Werbung
5
Advertising effects
4
Content Management
4
Content management
4
Customer integration
4
Kundenintegration
4
Social media
4
Viral marketing
4
Virales Marketing
4
Werbewirkung
4
YouTube
4
Instagram
3
branded entertainment
3
Brand loyalty
2
Branded Content
2
Content marketing
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Distribution channel
2
Hotel industry
2
Hotellerie
2
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Online availability
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Undetermined
20
Free
2
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Article
22
Book / Working Paper
2
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Article in journal
20
Aufsatz in Zeitschrift
20
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1
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1
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1
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English
21
German
2
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1
Author
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Castillo-Abdul, Bárbara
2
Chan-Olmsted, Sylvia M.
2
Ferschke, Stephanie
2
Gerhards, Claudia
2
Noor Akma Mohd Salleh
2
Zalfa Laili Hamzah
2
Bellman, Steven
1
Bezbaruah, Subhalakshmi
1
Castelló-Martínez, Araceli
1
Chauhan, Trishala
1
Choi, Yoon-Jin
1
Civila, Sabina
1
De Cicco, Roberta
1
Dens, Nathalie
1
Enslin, Carla
1
Evans, Geraint
1
Iacobucci, Serena
1
Kim, Hee-Woong
1
Law, Rob
1
Lee, Seonjeong
1
Lei, Soey Sut Ieng
1
Liu, Guanrong
1
Loggerenberg, Marthinus J. C. van
1
Lou, Chen
1
Mañas-Viniegra, Luis
1
Miguélez Juan, Blanca
1
Mir, Imran Anwar
1
Mor, Rahul S.
1
Mortimer, Kathleen
1
Muhammad Waqas
1
Núñez Gómez, Patricia
1
Palazzo, Maria
1
Poels, Karolien
1
Pérez-Escoda, Ana
1
Rask, Amy
1
Romero-Rodriguez, Luis M.
1
Ruiz-García, David
1
Salo, Jari
1
Sindhu, Shilpa
1
Somerfield, Kardi
1
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Duesseldorf University of Applied Sciences
1
Published in...
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International journal of internet marketing and advertising : IJIMA
3
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
Corporate communications : an international journal
1
Corporate governance : international journal of business in society
1
Duesseldorf Working Papers in Applied Management and Economics
1
Düsseldorf Working Papers in Applied Management and Economics
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Information technology & tourism
1
International journal of pharmaceutical and healthcare marketing
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
MERCATI E COMPETITIVITÀ
1
Redmarka : revista de marketing aplicado
1
The journal of brand management : an international journal
1
The journal of management development
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
21
RePEc
2
EconStor
1
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24
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1
El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género
Ruiz-García, David
- In:
Redmarka : revista de marketing aplicado
27
(
2023
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014308074
Saved in:
2
What triggers customer curiosity? : exploring the role of
branded
content
experience design on customer response
Lee, Seonjeong
- In:
Journal of hospitality & tourism research : JHTR ; the …
49
(
2025
)
3
,
pp. 403-416
Persistent link: https://www.econbiz.de/10015193318
Saved in:
3
Mapping content-driven engagement and attitudinal spillover effect of influencer marketing
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of research in interactive marketing : …
19
(
2025
)
3
,
pp. 408-425
Persistent link: https://www.econbiz.de/10015416708
Saved in:
4
Modelling the factors impacting customer engagement for
branded
content
in healthcare
Chauhan, Trishala
;
Sindhu, Shilpa
;
Mor, Rahul S.
- In:
International journal of pharmaceutical and healthcare …
18
(
2024
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
Saved in:
5
The rise, growth, and future of
branded
content
in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
6
Content posted by Spanish automotive sector brands on YouTube :
branded
content
, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
7
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
8
Enhancing social media
branded
content
effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Rob
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
9
Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara
;
Pérez-Escoda, Ana
;
Civila, Sabina
- In:
Corporate governance : international journal of …
22
(
2022
)
3
,
pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
Saved in:
10
Branded
content
experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
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