Shirahada, Kunio; Kosaka, Michitaka; Nguyen, Dung Thuy - In: International Journal of Knowledge and Systems Science … 7 (2016) 2, pp. 40-57
Since service dominant logic and co-creation have been applied to branding in the higher education sector as bottom-up building of brand, research laboratories have become an essential factor in university branding. This paper aims to explore branding of research laboratories based on value...
