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~isPartOf:"Latin American business review : journal of the Business Association of Latin American Studies (BALAS)"
~person:"Silva, Jorge Ferreira da"
~subject:"Markenimage"
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Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
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Brand personality of global quick-service restaurants in emerging and developed markets : a comparative study in Brazil and the US
Maciel, Fernanda Araujo
;
Rocha, Angela da
;
Silva, Jorge …
- In:
Latin American business review : journal of the …
14
(
2014
)
2
,
pp. 139-161
Persistent link: https://www.econbiz.de/10009792988
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