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Search: subject:"Bricks-to-clicks"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of organizational computing and electronic commerce
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ECONIS (ZBW)
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A performance index for traditional retailers incorporating digital marketplace : benchmarking through data envelopment analysis (DEA)
Costa Melo, Isotilia
;
Alves Junior, P. N.
;
Callefi, …
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
3/4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10014322420
Saved in:
2
Financial consequences of adding
bricks
to
clicks
Maier, Erik
;
Bornschein, Rico
;
Manß, Rico
;
Hesse, Damian
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 609-628
Persistent link: https://www.econbiz.de/10014383231
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