There is no standard definition for "quality children's programming" currently. This study sought to build from the work of Alexander, Hoerrner, and Duke (1998) and others in constructing a standardized definition. The Alexander et al. study defined the television industry's definition of...

Although the soap opera as a television genre has consistently captured the imagination of millions of people around the world, surprisingly little has been written about it in the marketing literature. Understanding the consumption imagery in soaps may allow marketers to assess the relevance of...