Astuti, Rifelly Dewi; Nindyaswari, Sara Almira - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 123-141
behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive … study with 441 respondents, analysed by SEM Research Findings: Browsing mediates the online review perceived value (both … browsing as the critical factor to link the relationship, and (2) consumers perceived both utilitarian and hedonic value in …