Search Results - subject:"Business‐to‐business"

Mental health and well-being in business-to-business markets

Lussier, Bruno; Chaker, Nawar N.; Clark, Melissa W.; … - In: Industrial marketing management : the international … 126 (2025), pp. A3-A12

Persistent link: https://www.econbiz.de/10015386505

Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets

Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - In: Industrial marketing management : the international … 126 (2025), pp. 251-265

Persistent link: https://www.econbiz.de/10015395423

Not quite alike : supplier relationship management in B2B marketing and supply chain literature

Wieland, Désirée A. C.; Ivens, Björn Sven - In: Industrial marketing management : the international … 126 (2025), pp. 30-43

Persistent link: https://www.econbiz.de/10015395426

EU privacy law and B2B digital manufacturing platforms in mental health

Pesqueira, Antonio; Machado, Andreia de Bem; Bolog, Sama; … - In: Innovation and green development 4 (2025) 1, pp. 1-15

individuals with mental health conditions. The research emphasizes the supportive role of PL and Business-to-Business (B2B …

Persistent link: https://www.econbiz.de/10015404993

Disclosing transparency : a review of B2B marketing and supply chain research

Nawaz, Raja Rub; Wagner, Ralf - In: Industrial marketing management : the international … 124 (2025), pp. 73-94

Persistent link: https://www.econbiz.de/10015173270

Empowering value co-creation : product and technology development in power asymmetric buyer-supplier relationships from the perspective of a weaker supplier

Siemieniako, Dariusz; Makkonen, Hannu; Kwiatek, Piotr; … - In: Industrial marketing management : the international … 124 (2025), pp. 128-149

Persistent link: https://www.econbiz.de/10015173281

The brand-building process of B2B high-tech startups in an omni-digital environment

Olivieri, Mirko; Hu, Lala - In: The journal of product & brand management 34 (2025) 1, pp. 136-150

Persistent link: https://www.econbiz.de/10015173324

Integration of traditional, transitioning & transformative digital technologies for value co-creation in B2B : a process model

Shankaranarayana, Rajesh; Narayanamurthy, Gopalakrishnan; … - In: Industrial marketing management : the international … 124 (2025), pp. 304-324

Persistent link: https://www.econbiz.de/10015173335

Effects of B2B partnerships on the role stressors and well-being of alliance officers : a multi-level investigation

Ngowi, Carolyn Yesse; Ozdemir, Salih Zeki; Lui, Steven - In: Industrial marketing management : the international … 124 (2025), pp. 175-194

Persistent link: https://www.econbiz.de/10015173338

The role of individual dimensions of business relationship quality and business customer value in building loyalty in microfinance

Tegambwage, Amani Gration; Kasoga, Pendo Shukrani - In: Journal of innovation and entrepreneurship : JIE 14 (2025), pp. 1-19

This study examines the efects of individual dimensions of business relationship quality (BRQ), namely trust, respect, and reciprocity, on business customer value (BCV) and customer loyalty (CL) in the microfnance industry. In addition, the study investigates the mediation efects of BCV on the...

Persistent link: https://www.econbiz.de/10015324752