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  • Search: subject:"Business‐to‐business context"
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Year of publication
Subject
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Business-to-business context 2 Befragung 1 Business‐to‐business context 1 Business‐to‐business marketing 1 Dienstleistung 1 Dienstleistungsinnovation 1 Green marketing strategy 1 High technology 1 Hochtechnologie 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Interview 1 Interview study 1 Lieferantenmanagement 1 Mobile applications 1 Natural‐resource‐based view 1 Organisational performance 1 Perception 1 Risiko 1 Risikomanagement 1 Risikopräferenz 1 Risk 1 Risk attitude 1 Risk categories 1 Risk management 1 Risk perception 1 Service innovation 1 Services 1 Smart service 1 Supplier relationship management 1 Technology development 1 Technology-based service innovations 1 Wahrnehmung 1
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Undetermined 3
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1 research-article 1 review-article 1
Language
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English 3
Author
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Fraj, Elena 1 Martínez, Eva 1 Matute, Jorge 1 Paluch, Stefanie 1 Wünderlich, Nancy V. 1
Published in...
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Journal of Business & Industrial Marketing 1 Journal of business research : JBR 1 Strategic Direction 1
Source
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Other ZBW resources 2 ECONIS (ZBW) 1
Showing 1 - 3 of 3
Cover Image
Development and adoption of B2B mobile applications : Identifying benefits, barriers and enabling factors
In: Strategic Direction 40 (2024) 1, pp. 5-8
Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...
Persistent link: https://www.econbiz.de/10015356097
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Contrasting risk perceptions of technology-based service innovations in inter-organizational settings
Paluch, Stefanie; Wünderlich, Nancy V. - In: Journal of business research : JBR 69 (2016) 7, pp. 2424-2431
Persistent link: https://www.econbiz.de/10011491008
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Cover Image
Green marketing in B2B organisations: an empirical analysis from the natural‐resource‐based view of the firm
Fraj, Elena; Martínez, Eva; Matute, Jorge - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 396-410
natural resource based view of the company in an under‐researched context like the business‐to‐business context.  …
Persistent link: https://www.econbiz.de/10014843184
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