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  • Search: subject:"Business‐to‐business relationship"
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Year of publication
Subject
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B-to-B-Marketing 4,080 Business-to-business marketing 4,080 Lieferantenmanagement 1,954 Supplier relationship management 1,954 Beziehungsmarketing 1,086 Relationship marketing 1,085 Marketingmanagement 514 Marketing management 506 Electronic Commerce 413 E-commerce 407 Theory 344 Theorie 342 Salespeople 336 Verkaufspersonal 336 Verkauf 331 Selling 324 Consumer behaviour 314 Konsumentenverhalten 314 Brand management 310 Markenführung 310 Deutschland 305 Germany 302 Marketing 278 Business network 275 Unternehmensnetzwerk 275 Business-to-Business-Marketing 262 Customer value 230 Kundenwert 230 Social Web 213 Social web 213 B2B 211 Betriebliche Wertschöpfung 198 Value creation 198 Customer satisfaction 196 Kundenzufriedenheit 196 Bundling strategy 186 Leistungsbündel 186 Lieferkette 185 Supply chain 185 Customer integration 181
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Online availability
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Undetermined 1,588 Free 419 CC license 32
Type of publication
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Article 2,944 Book / Working Paper 1,133 Journal 7
Type of publication (narrower categories)
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Article in journal 2,391 Aufsatz in Zeitschrift 2,391 Aufsatz im Buch 488 Book section 488 Hochschulschrift 323 Thesis 259 Graue Literatur 153 Non-commercial literature 153 Case study 122 Fallstudie 122 Collection of articles of several authors 113 Sammelwerk 113 Bibliografie enthalten 94 Bibliography included 94 Arbeitspapier 66 Working Paper 66 Aufsatzsammlung 52 Lehrbuch 50 Textbook 42 Ratgeber 28 Guidebook 24 Conference paper 19 Konferenzbeitrag 19 Konferenzschrift 13 Handbook 12 Handbuch 12 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 8 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Interview 4 Bibliografie 3 Fallstudiensammlung 3 Glossar enthalten 3 Glossary included 3 Forschungsbericht 2 research-article 2
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Language
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English 3,236 German 844 French 5 Polish 4 Swedish 2 Undetermined 1
Author
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Kleinaltenkamp, Michael 54 Backhaus, Klaus 35 Svensson, Göran 29 Lindgreen, Adam 26 Homburg, Christian 23 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Henneberg, Stephan 21 Naudé, Peter 21 Woodside, Arch G. 21 Ulaga, Wolfgang 20 Kowalkowski, Christian 18 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Sharma, Arun 16 Baumgarth, Carsten 15 Jacob, Frank 15 Keränen, Joona 15 Terho, Harri 15 Grewal, Rajdeep 14 Ivens, Björn Sven 14 Lilien, Gary L. 14 Agnihotri, Raj 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Rangarajan, Deva 13 Schmitz, Christian 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Plinke, Wulff 12 Snehota, Ivan 12 Brennan, Ross 11 Brown, Brian P. 11 Christodoulides, George 11 Corsaro, Daniela 11
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Institution
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Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 8 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 American Marketing Association 2 Centre of Business Analysis and Research 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Fraunhofer-Gesellschaft 1 Freie Universität Berlin 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 734 The journal of business & industrial marketing 306 Journal of business-to-business marketing 145 Journal of business research : JBR 129 SpringerLink / Bücher 70 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 23 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 European journal of marketing : EJM 14 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business-to-Business-Marketing 11 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11 Business horizons 10
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Source
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ECONIS (ZBW) 4,081 Other ZBW resources 2 RePEc 1
Showing 111 - 120 of 4,084
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The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Silva, Pedro Mendonça; Paço, Arminda; Moutinho, … - In: Journal of business-to-business marketing 30 (2023) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10014290354
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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
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Benefits, discounts, features, and value as communication foci in selling : exploring concepts, drivers, and outcomes
Klarmann, Martin; Wouters, Marc - In: Journal of personal selling & sales management : JPSSM 43 (2023) 1, pp. 46-64
Persistent link: https://www.econbiz.de/10014293059
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The role of emotions in B2B product advertising on social media : a family business case study
Pirraglia, Emilio; Giuliani, Felice; De Cicco, Roberta; … - In: Journal of family business management : JFBM 13 (2023) 1, pp. 146-165
Persistent link: https://www.econbiz.de/10014317243
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B2B value co-creation influence on engagement : Twitter analysis at international trade show organizer
Geldres-Weiss, Skania; Küster, Inés; Vila-López, Natalia - In: European journal of management and business economics : … 32 (2023) 3, pp. 257-275
Purpose This paper studies, based on the theory of service-dominant logic, the effect of value co-creation practices (linking and materializing) on engagement dimensions (popularity, commitment and virality). The main objective is to analyze the influence of value co-creation practices on...
Persistent link: https://www.econbiz.de/10014318814
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Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian; Tischer, Moritz - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
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Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri; Salonen, Anna; Yrjänen, Meri - In: The journal of business & industrial marketing 38 (2023) 2, pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
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Balanced centricity : a joint institutional logic within open collaborative ecosystems
Quero, María José; Mele, Cristina - In: The journal of business & industrial marketing 38 (2023) 2, pp. 384-394
Persistent link: https://www.econbiz.de/10013539273
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Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise; Mostert, Pierre; Svensson, … - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
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Can AI and AI-hybrids detect persuasion skills? : salesforce hiring with conversational video interviews
Chakraborty, Ishita; Chiong, Khai Xiang; Dover, Howard; … - In: Marketing science 44 (2025) 1, pp. 30-53
Persistent link: https://www.econbiz.de/10015197178
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