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  • Search: subject:"Business‐to‐business relationship"
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Year of publication
Subject
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B-to-B-Marketing 4,078 Business-to-business marketing 4,078 Lieferantenmanagement 1,952 Supplier relationship management 1,952 Beziehungsmarketing 1,085 Relationship marketing 1,084 Marketingmanagement 513 Marketing management 505 Electronic Commerce 411 E-commerce 405 Theory 343 Theorie 341 Salespeople 336 Verkaufspersonal 336 Verkauf 331 Selling 324 Consumer behaviour 314 Konsumentenverhalten 314 Brand management 310 Markenführung 310 Deutschland 306 Germany 303 Marketing 278 Business network 274 Unternehmensnetzwerk 274 Business-to-Business-Marketing 262 Customer value 230 Kundenwert 230 Social Web 213 Social web 213 B2B 211 Betriebliche Wertschöpfung 198 Value creation 198 Customer satisfaction 196 Kundenzufriedenheit 196 Bundling strategy 186 Leistungsbündel 186 Lieferkette 185 Supply chain 185 Customer integration 181
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Online availability
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Undetermined 1,586 Free 419 CC license 31
Type of publication
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Article 2,941 Book / Working Paper 1,133 Journal 8
Type of publication (narrower categories)
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Article in journal 2,388 Aufsatz in Zeitschrift 2,388 Aufsatz im Buch 488 Book section 488 Hochschulschrift 323 Thesis 259 Graue Literatur 153 Non-commercial literature 153 Case study 122 Fallstudie 122 Collection of articles of several authors 113 Sammelwerk 113 Bibliografie enthalten 94 Bibliography included 94 Arbeitspapier 66 Working Paper 66 Aufsatzsammlung 52 Lehrbuch 50 Textbook 42 Ratgeber 28 Guidebook 24 Conference paper 19 Konferenzbeitrag 19 Konferenzschrift 13 Handbook 12 Handbuch 12 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 8 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Interview 4 Bibliografie 3 Fallstudiensammlung 3 Glossar enthalten 3 Glossary included 3 Forschungsbericht 2 Market information 2
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Language
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English 3,233 German 845 French 5 Polish 4 Swedish 2 Undetermined 1
Author
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Kleinaltenkamp, Michael 54 Backhaus, Klaus 35 Svensson, Göran 29 Lindgreen, Adam 26 Homburg, Christian 23 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Henneberg, Stephan 21 Naudé, Peter 21 Woodside, Arch G. 21 Ulaga, Wolfgang 20 Kowalkowski, Christian 18 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Sharma, Arun 16 Baumgarth, Carsten 15 Jacob, Frank 15 Keränen, Joona 15 Terho, Harri 15 Grewal, Rajdeep 14 Ivens, Björn Sven 14 Lilien, Gary L. 14 Agnihotri, Raj 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Rangarajan, Deva 13 Schmitz, Christian 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Plinke, Wulff 12 Snehota, Ivan 12 Brennan, Ross 11 Brown, Brian P. 11 Christodoulides, George 11 Corsaro, Daniela 11
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Institution
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Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 8 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 American Marketing Association 2 Centre of Business Analysis and Research 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Fraunhofer-Gesellschaft 1 Freie Universität Berlin 1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 734 The journal of business & industrial marketing 306 Journal of business-to-business marketing 145 Journal of business research : JBR 129 SpringerLink / Bücher 70 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 23 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 European journal of marketing : EJM 14 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business-to-Business-Marketing 11 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11 Business horizons 10
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Source
All
ECONIS (ZBW) 4,079 Other ZBW resources 2 RePEc 1
Showing 11 - 20 of 4,082
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Dynamic capabilities and multi-sided platforms : fostering organizational agility, flexibility, and resilience in B2B service ecosystems
Heikinheimo, Minna; Hautamäki, Pia; Julkunen, Saara; … - In: Industrial marketing management : the international … 125 (2025), pp. 179-194
Persistent link: https://www.econbiz.de/10015331945
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Leveraging organisational agility in B2B ecosystems to mitigate food waste and loss : a stakeholder perspective
Kolawole, Olushola Adeborode; Dora, Manoj; Umeh, Chidozie; … - In: Industrial marketing management : the international … 125 (2025), pp. 254-271
Persistent link: https://www.econbiz.de/10015331953
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Mental health and well-being in business-to-business markets
Lussier, Bruno; Chaker, Nawar N.; Clark, Melissa W.; … - In: Industrial marketing management : the international … 126 (2025), pp. A3-A12
Persistent link: https://www.econbiz.de/10015386505
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The rise of human-machine collaboration : managers' perceptions of leveraging artificial intelligence for enhanced B2B service recovery
Ameen, Nisreen; Pagani, Margherita; Pantano, Eleonora; … - 2025
Persistent link: https://www.econbiz.de/10015359481
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Pivoting B2B platform business models : from platform experimentation to multi-platform integration to ecosystem envelopment
Filosa, Clara; Jovanovic, Marin; Agostini, Lara; … - 2025
Persistent link: https://www.econbiz.de/10015372558
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Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.; Brown, Brian P.; Swani, Kunal; … - In: Industrial marketing management : the international … 126 (2025), pp. 168-184
Persistent link: https://www.econbiz.de/10015395408
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Acquiring cross-border business customers : the roles of relevance and novelty in online communication
Zhao, Danyang; Wang, Meng; Gu, Flora Fang; Zhuang, Guijun - In: Industrial marketing management : the international … 126 (2025), pp. 1-17
Persistent link: https://www.econbiz.de/10015386510
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B2B market segmentation : an analysis of current practices and their implications
Mora Cortez, Roberto; Clarke, Ann Højbjerg; Freytag, Per V. - In: Journal of business research : JBR 189 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015395493
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Different roads lead to Rome : a configurational investigation of solution Salespeople's sales success in business-to-business markets
Bongers, Franziska M.; Keller, Alisa K.; Stoffer, Gloria; … - In: Industrial marketing management : the international … 126 (2025), pp. 251-265
Persistent link: https://www.econbiz.de/10015395423
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When being green is not enough : an experimental study of the effects of sustainable value propositions on B2B green buying decisions
Aksoy, Marcel; Schnellbächer, Benedikt - In: Industrial marketing management : the international … 126 (2025), pp. 266-278
Persistent link: https://www.econbiz.de/10015395424
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