EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: subject:"Business‐to‐business relationship"
Narrow search

Narrow search

Year of publication
Subject
All
B-to-B-Marketing 4,078 Business-to-business marketing 4,078 Lieferantenmanagement 1,952 Supplier relationship management 1,952 Beziehungsmarketing 1,085 Relationship marketing 1,084 Marketingmanagement 513 Marketing management 505 Electronic Commerce 411 E-commerce 405 Theory 343 Theorie 341 Salespeople 336 Verkaufspersonal 336 Verkauf 331 Selling 324 Consumer behaviour 314 Konsumentenverhalten 314 Brand management 310 Markenführung 310 Deutschland 306 Germany 303 Marketing 278 Business network 274 Unternehmensnetzwerk 274 Business-to-Business-Marketing 262 Customer value 230 Kundenwert 230 Social Web 213 Social web 213 B2B 211 Betriebliche Wertschöpfung 198 Value creation 198 Customer satisfaction 196 Kundenzufriedenheit 196 Bundling strategy 186 Leistungsbündel 186 Lieferkette 185 Supply chain 185 Customer integration 181
more ... less ...
Online availability
All
Undetermined 1,586 Free 419 CC license 31
Type of publication
All
Article 2,941 Book / Working Paper 1,133 Journal 8
Type of publication (narrower categories)
All
Article in journal 2,388 Aufsatz in Zeitschrift 2,388 Aufsatz im Buch 488 Book section 488 Hochschulschrift 323 Thesis 259 Graue Literatur 153 Non-commercial literature 153 Case study 122 Fallstudie 122 Collection of articles of several authors 113 Sammelwerk 113 Bibliografie enthalten 94 Bibliography included 94 Arbeitspapier 66 Working Paper 66 Aufsatzsammlung 52 Lehrbuch 50 Textbook 42 Ratgeber 28 Guidebook 24 Conference paper 19 Konferenzbeitrag 19 Konferenzschrift 13 Handbook 12 Handbuch 12 Collection of articles written by one author 10 Sammlung 10 Conference proceedings 8 Festschrift 8 Reprint 8 Systematic review 5 Übersichtsarbeit 5 Interview 4 Bibliografie 3 Fallstudiensammlung 3 Glossar enthalten 3 Glossary included 3 Forschungsbericht 2 Market information 2
more ... less ...
Language
All
English 3,233 German 845 French 5 Polish 4 Swedish 2 Undetermined 1
Author
All
Kleinaltenkamp, Michael 54 Backhaus, Klaus 35 Svensson, Göran 29 Lindgreen, Adam 26 Homburg, Christian 23 Di Benedetto, C. Anthony 22 Johnston, Wesley J. 22 Henneberg, Stephan 21 Naudé, Peter 21 Woodside, Arch G. 21 Ulaga, Wolfgang 20 Kowalkowski, Christian 18 Geiger, Ingmar 17 Hinterhuber, Andreas 17 Voeth, Markus 17 Sharma, Arun 16 Baumgarth, Carsten 15 Jacob, Frank 15 Keränen, Joona 15 Terho, Harri 15 Grewal, Rajdeep 14 Ivens, Björn Sven 14 Lilien, Gary L. 14 Agnihotri, Raj 13 Cova, Bernard 13 Hofmaier, Richard 13 Mora Cortez, Roberto 13 Rangarajan, Deva 13 Schmitz, Christian 13 Sridhar, Shrihari 13 Weiber, Rolf 13 Høgevold, Nils M. 12 Kumar, V. 12 La Rocca, Antonella 12 Plinke, Wulff 12 Snehota, Ivan 12 Brennan, Ross 11 Brown, Brian P. 11 Christodoulides, George 11 Corsaro, Daniela 11
more ... less ...
Institution
All
Springer Fachmedien Wiesbaden 38 Verlag Dr. Kovač 8 Springer Gabler <Firma> 7 De Gruyter Oldenbourg 4 American Marketing Association 2 Centre of Business Analysis and Research 2 European Association for Industrial Marketing Research 2 European Parliament / Directorate-General for Internal Policies of the Union 2 F.A.Z.-Institut für Management-, Markt- und Medieninformationen 2 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 2 Gesellschaft Entwicklung, Konstruktion, Vertrieb 2 Haufe-Lexware GmbH & Co. KG 2 Infoteam Sales Process Consulting 2 International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai> 2 Karlsruher Institut für Technologie 2 Technische Universität Braunschweig 2 University of Madras / Department of Commerce 2 Universität Mannheim 2 epubli GmbH 2 AMA Winter Academic Conference <2020, San Diego, Calif.> 1 BDW, Deutscher Kommunikationsverband 1 Bayerischer Industrie- und Handelskammertag 1 Books on Demand GmbH <Norderstedt> 1 CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales 1 Capgemini Invent <Firma> 1 Center Data 1 Consumers, Health, Agriculture and Food Executive Agency 1 Cross Cultural Business Conference <2014, Steyr> 1 Deutsche Universität für Verwaltungswissenschaften Speyer 1 Dr. Rainer Hampp <Firma> 1 Ecorys 1 Edward Elgar Publishing 1 Eric Cuvillier <Firma> 1 Erich Schmidt Verlag 1 Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen 1 Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU 1 Europäische Kommission / Generaldirektion Wettbewerb 1 FOM-Hochschule für Oekonomie & Management 1 Fraunhofer-Gesellschaft 1 Freie Universität Berlin 1
more ... less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms 734 The journal of business & industrial marketing 306 Journal of business-to-business marketing 145 Journal of business research : JBR 129 SpringerLink / Bücher 70 Handbook of business-to-business marketing 35 Journal of marketing 32 Journal of the Academy of Marketing Science 29 Springer eBook Collection 29 B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice 27 Research 23 The journal of personal selling & sales management : JPSSM 21 Journal of personal selling & sales management : JPSSM 20 Field guide to case study research in business-to-business marketing and purchasing 19 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 19 Gabler Edition Wissenschaft 18 Harvard-Business-Manager : das Wissen der Besten 18 Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing 17 Marketing intelligence & planning 16 Harvard business review : HBR 15 Innovation in pricing : contemporary theories and best practices 15 Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen 15 Springer eBook Collection / Business and Economics 15 European journal of marketing : EJM 14 Europäische Hochschulschriften / 5 13 Journal of customer behaviour 13 Marketing science 13 Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag 12 Journal of business market management : JBM 12 Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction 12 Journal of strategic marketing 12 Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management 12 essentials 12 Business-to-Business-Marketing 11 European journal of marketing 11 Journal of marketing management : MM 11 Journal of marketing theory and practice 11 The Oxford handbook of strategic sales and sales management 11 The journal of services marketing 11 Business horizons 10
more ... less ...
Source
All
ECONIS (ZBW) 4,079 Other ZBW resources 2 RePEc 1
Showing 31 - 40 of 4,082
Cover Image
All that glitters is not gold : exploring social selling through the eyes of B2B customers
Ancillai, Chiara; Bartoloni, Sara; Pascucci, Federica - In: The journal of business & industrial marketing 39 (2024) 13, pp. 49-67
Persistent link: https://www.econbiz.de/10015205314
Saved in:
Cover Image
The influence of efficiency pursuing on business streamlining 2.0
Molin, Jonas; Ahmadi, Zahra - In: The journal of business & industrial marketing 39 (2024) 13, pp. 96-107
Persistent link: https://www.econbiz.de/10015205317
Saved in:
Cover Image
Challenges and opportunities in the digitalization of the B2B customer journey
Andersson, Svante; Aagerup, Ulf; Svensson, Lisa; … - In: The journal of business & industrial marketing 39 (2024) 13, pp. 160-174
Persistent link: https://www.econbiz.de/10015205321
Saved in:
Cover Image
Constraints and barriers on industrial customer performance in an omnichannel ecosystem
Cuesta-Valiño, Pedro; Alonso-García, Javier; … - In: Review of managerial science : RMS 18 (2024) 9, pp. 2749-2780
Persistent link: https://www.econbiz.de/10015135719
Saved in:
Cover Image
The value of safety training for business-to-business firms
Chen, Yixing; Sridhar, Shrihari; Han, Kyuhong; Singh, Sonam - In: Journal of marketing research 61 (2024) 4, pp. 742-759
Persistent link: https://www.econbiz.de/10015168383
Saved in:
Cover Image
A longitudinal perspective of the determinants of B2B service firms' internationalisation performance
Khan, Huda; Sardana, Deepak; Gupta, Narain; Lee, Richard; … - In: Industrial marketing management : the international … 123 (2024), pp. 173-187
Persistent link: https://www.econbiz.de/10015168475
Saved in:
Cover Image
Foreign divestment of B2B service firms : institutional unpredictability and digitalization institutions
Tang, Ryan W.; Rammal, Hussain; Cavusgil, S. Tamer - In: Industrial marketing management : the international … 123 (2024), pp. 277-291
Persistent link: https://www.econbiz.de/10015168480
Saved in:
Cover Image
Cross-cultural determinants of global account management : findings from B2B services
Lautenschlager, Christian; Tzempelikos, Nektarios; … - In: Industrial marketing management : the international … 123 (2024), pp. 358-371
Persistent link: https://www.econbiz.de/10015168482
Saved in:
Cover Image
Digital authenticity : towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing
Pedersen, Carsten Lund; Ritter, Thomas - In: Industrial marketing management : the international … 123 (2024), pp. 162-172
Persistent link: https://www.econbiz.de/10015168485
Saved in:
Cover Image
The influence of corporate social responsibility on stakeholders in different business contexts
Ghanbarpour, Tohid; Crosby, Lawrence; Johnson, Michael D.; … - In: Journal of service research 27 (2024) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10014580408
Saved in:
  • First
  • Prev
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...