Bogaards, Marlene; Mpinganjira, Mercy; Svensson, Göran; … - In: Corporate Governance: The international journal of … 12 (2012) 5, pp. 675-685
and external corporate codes of ethics as CCB dimensions. The empirical context is based upon South African business‐to‐business … relationships. Findings – The findings indicate that four distinctive conscientious corporate brand dimensions exist. Research …