Bašan, Lorena; Dlačić, Jasmina; Trezner, Željko - In: Tourism and Hospitality Management 19 (2013) 1, pp. 49-64
efficiency. Research also explores business orientation adaptation when approaching different market segments. Methodology – In …-customer orientation (SOCO) scale (Periatt, LeMay and Chakrabarty 2004) was implemented for exploring travel agencies’ business orientation … agencies adapt their business orientation according to the importance of market segments. But future development and …