Ruiz-Alba, Jose L.; Quero, María J.; López-Tenorio, … - In: European Research on Management and Business Economics … 29 (2023) 1, pp. 1-13
main antecedents of business customer experience. Following a combination of literature review and three fieldworks, the … main antecedents of business customer experience have emerged: interfunctional coordination, customer engagement and … causal configurations and to identify pathways that lead to business customer experience. Necessity and sufficiency of …
