Stojkovski, Isabella; Achleitner, Ann‐Kristin; Lange, … - 2021
“Equipment as a service” is perhaps one of the most drastic examples of usage-based business model innovation (BMI) in … (1) why firms move towards usage-based business models, (2) what the main usage-based business model archetypes are, and … (3) how shifting to these archetypes impacts business model components and innovates the business model. Our analysis …