Ksouri-Gerwien, Christoph; Poeppelbuss, Jens - In: Journal of Business Models (JOBM) 12 (2024) 1, pp. 83-101
Innovating service-oriented business models in industrial business-to-business (B2B) contexts presents a complex and risky endeavor. Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and experimentation in business model innovation (BMI)....
