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~isPartOf:"European journal of marketing : EJM"
~person:"Whitelock, Jeryl"
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Global marketing and the case for international product standardisation
Whitelock, Jeryl
- In:
European journal of marketing : EJM
21
(
1987
)
9
,
pp. 32-44
Persistent link: https://www.econbiz.de/10001072471
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