Aish, Ehab M. Abou; Kortam, Wael A.; Hassan, Salah S. - Faculty of Management Technology, German University - 2008
approach helps in supporting the efforts for retaining the business-to-business customers, strengthening the relationship with … retaining the business-to-business customers,
strengthening the relationship with them, developing and adopting globally …
global investigation of switching behavior in the business-to-business context of the
advertising industry and in testing …