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~isPartOf:"B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice"
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B-to-B-Marketing
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Business-to-business marketing
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
612
The journal of business & industrial marketing
247
Journal of business-to-business marketing
132
Journal of business research : JBR
107
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Journal of marketing
34
Springer eBook Collection
34
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of strategic marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
The journal of services marketing
11
The service industries journal
11
International journal of procurement management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
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ECONIS (ZBW)
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41
Relevanz der neuen Werbeformen für die B-to-B-Markenkommunikation
Stendel, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 561-574)
.
2010
Persistent link: https://www.econbiz.de/10003910026
Saved in:
42
Dialog-Marketing im Kontext der B-to-B-Markenführung
Kreutzer, Ralf T.
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 575-611)
.
2010
Persistent link: https://www.econbiz.de/10003910038
Saved in:
43
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
44
B-to-B-Markencontrolling : Überblick und Instrumente
Baumgarth, Carsten
;
Douven, Salima
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 635-660)
.
2010
Persistent link: https://www.econbiz.de/10003910056
Saved in:
45
Systematisches Markencontrolling am Beispiel der IT-Branche
Rätsch, C. Christian
;
Bazing, Edgar
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 661-684)
.
2010
Persistent link: https://www.econbiz.de/10003910061
Saved in:
46
Marktforschung und Markenwertmessung von B-to-B-Marken
Brandes, Fritz
;
Biesalski, Alexander
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 685-712)
.
2010
Persistent link: https://www.econbiz.de/10003910064
Saved in:
47
Markenpersönlichkeitsmessung von B-to-B-Marken
Herbst, Uta
;
Voeth, Markus
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 713-729)
.
2010
Persistent link: https://www.econbiz.de/10003910071
Saved in:
48
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
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