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~person:"Glynn, Mark S."
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B-to-B-Marketing
5
Business-to-business marketing
5
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Glynn, Mark S.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
37
Homburg, Christian
26
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
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Baumgarth, Carsten
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Henneberg, Stephan
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Geiger, Ingmar
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Lindgreen, Adam
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Kumar, V.
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Pförtsch, Waldemar A.
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Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
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Ellis, Nick
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Ivens, Björn Sven
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Advances in business marketing and purchasing
4
Business-to-business marketing management : strategies, cases and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Business Research
1
Journal of business research : JBR
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1
Business-to-business
marketing management : strategies, cases, and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
This book provides knowledge and skill-building training exercises in managing marketing decisions in
business-to-business
…
Persistent link: https://www.econbiz.de/10012050032
Saved in:
2
Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 666-675
Persistent link: https://www.econbiz.de/10009528785
Saved in:
3
Analyzing the B2B brand value chain
Glynn, Mark S.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 245-261)
.
2012
Persistent link: https://www.econbiz.de/10009532706
Saved in:
4
Business-to-business
marketing management : strategies, cases and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
Persistent link: https://www.econbiz.de/10009534272
Saved in:
5
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
6
Primer in B2B brand-building strategies with a reader practicum
Glynn, Mark S.
- In:
Journal of Business Research
65
(
2012
)
5
,
pp. 666-675
This primer examines the empirical evidence about
business-to-business
(B2B) brands and its implications for brand …
Persistent link: https://www.econbiz.de/10010573706
Saved in:
7
Business-to-business
marketing management
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
18
(
2012
)
Persistent link: https://www.econbiz.de/10009527888
Saved in:
8
Business-to-business
brand management : theory, research and executive case study exercises
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
15
(
2009
)
Persistent link: https://www.econbiz.de/10004939511
Saved in:
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