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~person:"Ivens, Björn Sven"
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Search: subject:"Business-to-business"
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B-to-B-Marketing
9
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9
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5
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5
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5
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5
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English
7
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Ivens, Björn Sven
Kleinaltenkamp, Michael
55
Backhaus, Klaus
38
Johnston, Wesley J.
29
Homburg, Christian
26
Naudé, Peter
25
Svensson, Göran
25
Baumgarth, Carsten
21
Henneberg, Stephan
21
Lindgreen, Adam
19
Brennan, Ross
18
Geiger, Ingmar
18
Kowalkowski, Christian
18
Sharma, Arun
18
Jacob, Frank
17
Voeth, Markus
17
Ulaga, Wolfgang
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Keränen, Joona
15
Lilien, Gary L.
15
Schmitz, Christian
14
Cova, Bernard
13
Hofmaier, Richard
13
Kumar, V.
13
Pepels, Werner
13
Plinke, Wulff
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Woodside, Arch G.
13
Zolkiewski, Judy
13
Binckebanck, Lars
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Sharma, Piyush
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
La Rocca, Antonella
11
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Schriften zum innovativen Marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of electronic commerce : IJEC
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Service Value als Werttreiber : Konzepte, Messung und Steuerung
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
1
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1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
The cultural factors in global account management : the case of Indian buyers and German suppliers
Kadam, Nayan
;
Niersbach, Barbara
;
Ivens, Björn Sven
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013539270
Saved in:
3
Geschäftsbeziehungen in
Business-to-Business
-Märkten : zur Bedeutung von Interaktion und Internationalität
Ivens, Björn Sven
;
Leischnig, Alexander
- In:
Internationales Management und die Grundlagen des …
,
(pp. 179-198)
.
2016
Persistent link: https://www.econbiz.de/10011503383
Saved in:
4
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
5
Are products striking back? : the rise of smart products in business markets
Pardo, Catherine
;
Ivens, Björn Sven
;
Pagani, Margherita
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 205-220
Persistent link: https://www.econbiz.de/10012322041
Saved in:
6
Governance mechanisms in domestic and international buyer-supplier relationships : an empirical study
Burkert, Michael
;
Ivens, Björn Sven
;
Shan, Jialu
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 544-556
Persistent link: https://www.econbiz.de/10009546583
Saved in:
7
Revisiting the norm concept in relational governance
Ott, Christoph M.
;
Ivens, Björn Sven
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 577-583
Persistent link: https://www.econbiz.de/10003889375
Saved in:
8
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Saved in:
9
Business-to-business
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
10
Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
Saved in:
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