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~subject:"Beschaffung"
~subject:"Markenführung"
~institution:"Springer Fachmedien Wiesbaden"
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Beschaffung
Markenführung
B-to-B-Marketing
38
Business-to-business marketing
38
Business-to-Business-Marketing
30
Physical distribution
9
Vertrieb
9
Deutschland
5
Digitalisierung
5
Germany
5
Customer integration
4
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4
Kundenintegration
4
Kundenmanagement
4
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4
Social web
4
Brand management
3
Business model
3
Consumer goods marketing
3
Customer retention
3
Electronic Commerce
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Geschäftsmodell
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Kommunikation
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Konsumgütermarketing
3
Kundenbindung
3
Lieferantenmanagement
3
Online-Marketing
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Soziale Software
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Strategisches Management
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Supplier relationship management
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2016-2017
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3D-Druck
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Additive Fertigung
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Additive manufacturing
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Akquisition
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Branchenentwicklung
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Bundling strategy
2
Datenanalyse
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Baumgarth, Carsten
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Burmann, Christoph
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Germelmann, Class Christian
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Gey, Thomas
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Günter, Bernd
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1
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Springer Fachmedien Wiesbaden
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
Ruhr-Universität Bochum
1
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Business-to-Business-Marketing
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Innovatives Markenmanagement
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ECONIS (ZBW)
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B-to-B-Markenführung : Grundlagen - Konzepte - Best Practice
Baumgarth, Carsten
(
ed.
)
-
2018
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011782278
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2
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
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3
Verlässlichkeit als Beschaffungskriterium : Signale für die Einhaltung von Anbieterversprechen im
Business-to-Business
-Bereich
Nolte, Philipp Johannes
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011495220
Saved in:
4
Trialogische Markenführung im
Business-to-Business
: der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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