//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beschaffung"
~subject:"Markenführung"
~person:"Burmann, Christoph"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beschaffung
Markenführung
B-to-B-Marketing
4
Brand management
4
Business-to-business marketing
4
Social Web
2
Social web
2
Beziehungsmarketing
1
Brand
1
Brand image
1
Business-to-Business-Marketing
1
Markenartikel
1
Markenimage
1
Online-Marketing
1
Relationship marketing
1
Soziale Software
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
4
Author
All
Burmann, Christoph
Kleinaltenkamp, Michael
11
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Backhaus, Klaus
4
Homburg, Christian
4
Keller, Kevin Lane
4
Nolte, Philipp Johannes
4
Nyadzayo, Munyaradzi W.
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Zablah, Alex R.
4
Baal, Sebastian van
3
Bauer, Hans H.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Hansen, Felix
3
Hudetz, Kai
3
Jacob, Frank
3
Kotler, Philip
3
Krause, Juliane
3
Leek, Sheena
3
Lindgreen, Adam
3
Mudambi, Susan M.
3
O'Cass, Aron
3
Richter, Markus
3
Schaffrath, Kathrin
3
Schmitt, Jens
3
Schoenherr, Tobias
3
Schultheiss, Björn
3
Schütt, Michaela
3
Sharma, Arun
3
Sheth, Jagdish N.
3
Zupancic, Dirk
3
Adamson, Brent
2
Ahlert, Martin
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Innovatives Markenmanagement
1
Research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
Saved in:
2
Trialogische Markenführung im
Business-to-Business
: der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
3
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
4
Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
;
Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->