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~subject:"Beschaffung"
~subject:"Markenführung"
~person:"Pförtsch, Waldemar A."
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Beschaffung
Markenführung
Business-to-Business-Marketing
10
B-to-B-Marketing
9
Business-to-business marketing
9
Investitionsgütermarketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Brand management
4
Markenpolitik
3
Beziehungsmarketing
1
Brand image
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Consumer behaviour
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Deutschland
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E-commerce
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Germany
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Industrial goods
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Industriegüter
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Konsumentenverhalten
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Pförtsch, Waldemar A.
Kleinaltenkamp, Michael
11
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Backhaus, Klaus
4
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Nolte, Philipp Johannes
4
Nyadzayo, Munyaradzi W.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Zablah, Alex R.
4
Baal, Sebastian van
3
Bauer, Hans H.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Hansen, Felix
3
Hudetz, Kai
3
Jacob, Frank
3
Kotler, Philip
3
Krause, Juliane
3
Leek, Sheena
3
Lindgreen, Adam
3
Mudambi, Susan M.
3
O'Cass, Aron
3
Richter, Markus
3
Schaffrath, Kathrin
3
Schmitt, Jens
3
Schoenherr, Tobias
3
Schultheiss, Björn
3
Schütt, Michaela
3
Sharma, Arun
3
Sheth, Jagdish N.
3
Zupancic, Dirk
3
Adamson, Brent
2
Ahlert, Martin
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Pforzheimer Forschungsberichte
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
4
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B2B brand definition : understanding the role of brands in business and consumer markets
Pförtsch, Waldemar A.
;
Linder, Christian
;
Beuk, Frederik
; …
-
2007
Persistent link: https://www.econbiz.de/10009574228
Saved in:
2
B2B brand management : with 7 tables
Kotler, Philip
;
Pförtsch, Waldemar A.
-
2006
Persistent link: https://www.econbiz.de/10003307857
Saved in:
3
B2B-Markenmanagement : Konzepte, Methoden, Fallbeispiele
Pförtsch, Waldemar A.
;
Schmid, Michael
-
2005
Persistent link: https://www.econbiz.de/10002216479
Saved in:
4
B2B Brand Management
Kotler, Philip
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10013520574
Saved in:
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