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~person:"Baaken, Thomas"
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B-to-B-Marketing
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Baaken, Thomas
Kleinaltenkamp, Michael
55
Backhaus, Klaus
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Johnston, Wesley J.
29
Naudé, Peter
25
Homburg, Christian
24
Svensson, Göran
21
Henneberg, Stephan
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Baumgarth, Carsten
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Lindgreen, Adam
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Brennan, Ross
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Sharma, Arun
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Kumar, V.
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Pförtsch, Waldemar A.
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Terho, Harri
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Technological economics
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Kompetenztransfer im Investitionsgütermarketing
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ECONIS (ZBW)
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Emotionen im B-to-B-Marketing
Baaken, Thomas
;
Korff, Nisha
;
Zech, Thorsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 303-321)
.
2012
Persistent link: https://www.econbiz.de/10009665592
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2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
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3
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001607978
Saved in:
4
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
Baaken, Thomas
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10004767819
Saved in:
5
Die Differenzierung des Käuferrisikos als Konzept zur Auswahl von Transferinstrumenten
Baaken, Thomas
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 107-126)
.
1997
Persistent link: https://www.econbiz.de/10001299650
Saved in:
6
Investitionsgütermarketing : Positionsbestimmung und Perspektiven; Karl-Heinz Strothmann zum 60. Geburtstag
Kliche, Mario
(
ed.
);
Baaken, Thomas
(
contributor
); …
-
1990
Persistent link: https://www.econbiz.de/10014270513
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