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~person:"Rollins, Minna"
~subject:"Economics of information"
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Search: subject:"Business-to-business marketing"
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Economics of information
Business-to-business marketing
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B-to-B-Marketing
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Lieferantenmanagement
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Brand image
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Charles Edward Lindblom
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Rollins, Minna
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Industrial marketing management : the international journal for industrial and high-tech firms
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Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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