Search Results - subject:"Buying Behavior"

Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - In: Journal of marketing research 61 (2024) 5, pp. 955-974

Persistent link: https://www.econbiz.de/10015168514

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

promotions like discounts and coupons influence consumer buying behavior in India's apparel industry. It underscores the …

Persistent link: https://www.econbiz.de/10014530242

Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce

Shao, Zhucheng; Ho, Jessica Sze Yin; Tan, Garry Wei-Han; … - In: International journal of consumer studies 48 (2024) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10014531757

Factors influencing consumers' purchase decisions regarding personal motor vehicle insurance in South Africa

Huyssteen, Nadia van; Rudansky-Kloppers, Sharon - In: Cogent business & management 11 (2024) 1, pp. 1-21

The South African short-term insurance industry is diverse and competitive. Consumers can choose from a wide variety of motor vehicle insurance policies. The aim of this paper was to determine the specific factors that influence individuals' decision to purchase personal motor vehicle insurance...

Persistent link: https://www.econbiz.de/10014541644

Non-sustainable buying behavior : how the fear of missing out drives purchase intentions in the fast fashion industry

Bläse, Richard; Filser, Matthias; Kraus, Sascha; … - In: Business strategy and the environment 33 (2024) 2, pp. 626-641

Persistent link: https://www.econbiz.de/10014467304

Investigating the impact of social media advertising and risk factors on customer online buying behavior : a trust-based perspective

Jabeen, Riffut; Khan, Kashif Ullah; Zain, Fahad; Atlas, … - In: Future Business Journal 10 (2024) 1, pp. 1-14

In the realm of ever-changing e-commerce, understanding the dynamics of customer online buying behavior (COBB) is …

Persistent link: https://www.econbiz.de/10015410610

The impact of website quality on online compulsive buying behavior: evidence from online shopping organizations

Rahman, Mst Farjana; Hossain, Md Shamim - In: South Asian journal of marketing 4 (2023) 1, pp. 1-16

Purpose - The influence of website quality on online compulsive buying behavior (OCBB) in the context of online … shopping based on the usage of a credit card (UCC) and online impulsive buying behavior (OIBB) was investigated in this study …

Persistent link: https://www.econbiz.de/10014285414

Customer experiences with service robots in hotels : a review and research agenda

Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10015189113

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64

Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Persistent link: https://www.econbiz.de/10015190404

Consumer knowledge in marketing : a critical review and research agenda

Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94

Persistent link: https://www.econbiz.de/10015190413