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  • Search: subject:"C93: Field Experiments"
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Subject
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Advertising effectiveness 1 Behavior 1 C93: Field Experiments 1 Codes: C93 - Field Experiments 1 Consumer behaviour 1 D12 - Consumer Economics: Empirical Analysis 1 D12: Consumer Economics: Empirical Analysis 1 Developing countries 1 Difference in differences 1 Display advertising 1 Economic development 1 Entwicklung 1 Entwicklungsländer 1 Epidemiology 1 Externalities 1 Feldforschung 1 Field experiment 1 Field research 1 Gesundheit 1 Gesundheitsversorgung 1 Gesundheitsvorsorge 1 Gesundheitswesen 1 Gesundheitsökonomik 1 Health 1 Health care 1 Health care system 1 Health economics 1 I12: Health Behavior 1 I15: Health and Economic Development 1 I1: Health 1 Incentives 1 Information 1 Konsumentenverhalten 1 M37 - Advertising 1 O12: Microeconomic Analyses of Economic Development 1 Online advertising 1 Prevention 1 Preventive care 1 Public health 1 Subsidies 1
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Undetermined 2
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Article 2
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English 1 Undetermined 1
Author
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Dupas, P. 1 Lewis, Randall 1 Miguel, E. 1 Reiley, David 1
Published in...
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Handbook of field experiments 1 Quantitative Marketing and Economics 1
Source
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ECONIS (ZBW) 1 RePEc 1
Showing 1 - 2 of 2
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Chapter 1. Impacts and Determinants of Health Levels in Low-Income Countries
Dupas, P.; Miguel, E. - 2017
Improved health in low-income countries could considerably improve wellbeing and possibly promote economic growth. The last decade has seen a surge in field experiments designed to understand the barriers that households and governments face in investing in health and how these barriers can be...
Persistent link: https://www.econbiz.de/10014023421
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Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
Lewis, Randall; Reiley, David - In: Quantitative Marketing and Economics 12 (2014) 3, pp. 235-266
A randomized experiment with 1.6 million customers measures positive causal effects of online advertising for a major retailer. The advertising profitably increases purchases by 5%. 93% of the increase occurs in brick-and-mortar stores; 78% of the increase derives from consumers who never click...
Persistent link: https://www.econbiz.de/10010959214
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