Petrovicova, Janka Taborecka; Gibalova, Maria - In: International Review of Management and Marketing 4 (2014) 4, pp. 247-258
The conceptualization of consumer ethnocentrism is inferred from the general concept of ethnocentrism which assumes that ethnocentrism starts with the culture into which an individual is born. Over time, the individual will accept the values and behaviour of this particular culture as a norm....