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Search: subject:"CHINESE ADVERTISING"
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Advertising
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Chinese advertising industry
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Werbewirtschaft
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advertising practitioners
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qualitative research
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Chen, Huan
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Liang, Xuan
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Wang, Rang
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Zhou, Liling
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research
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Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент
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ECONIS (ZBW)
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Demystifying engagement :
Chinese
advertising
practitioners' perspective
Chen, Huan
;
Wang, Rang
;
Liang, Xuan
- In:
International journal of market research
62
(
2020
)
3
,
pp. 314-334
Persistent link: https://www.econbiz.de/10012231187
Saved in:
2
The myth of big data :
Chinese
advertising
practitioners' perspective
Chen, Huan
;
Zhou, Liling
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 633-649
Persistent link: https://www.econbiz.de/10011882046
Saved in:
3
СПОСОБЫ МОДЕЛИРОВАНИЯ ДОСТОВЕРНОСТИ ИНФОРМАЦИИ В КИТАЙСКОЙ РЕКЛАМЕ
ИВАНОВНА, ШАБАЛИНА ОЛЬГА
; …
- In:
Вестник Южно-Уральского …
(
2011
)
3
,
pp. 171-177
Статья рассматривает влияние измерения «избегание неопределенности» на способы моделирования достоверности информации в китайской рекламе. Выводы базируются...
Persistent link: https://www.econbiz.de/10011247242
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