Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"CMQ matrix"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
CMQ matrix
2
SMEs
2
decision-making
2
product portfolio
2
retail store
2
Einzelhandel
1
KMU
1
Product management
1
Produktmanagement
1
Retail trade
1
SME
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Free
2
CC license
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article
1
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
García-Vidal, Gelmar
2
Martínez-Vivar, Rodobaldo
2
Pérez-Campdesuñer, Reyner
2
Sánchez-Rodríguez, Alexander
2
Published in...
All
Cogent Business & Management
1
Cogent business & management
1
Source
All
ECONIS (ZBW)
1
EconStor
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar
;
Sánchez-Rodríguez, Alexander
; …
- In:
Cogent Business & Management
10
(
2023
)
3
,
pp. 1-16
impact on performance. The Contribution Margin and Quantity Matrix (
CMQ
matrix
) enables SMEs to gain a deeper understanding …
Persistent link: https://www.econbiz.de/10014527399
Saved in:
2
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs : criticism of the BCG matrix and its alternatives
García-Vidal, Gelmar
;
Sánchez-Rodríguez, Alexander
; …
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-16
impact on performance. The Contribution Margin and Quantity Matrix (
CMQ
matrix
) enables SMEs to gain a deeper understanding …
Persistent link: https://www.econbiz.de/10014506374
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
