Needham, Andrew - In: Young Consumers 9 (2008) 1, pp. 60-62
Purpose – This paper aims to describe the ways word‐of‐mouth (WOM) can operate in social network platforms such as Facebook Design/methodology/approach – Using Headbox, a research and seeding community for 30,000 16‐25 year olds who share their thoughts, their opinions and their ideas...