1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Many agree that PR and marketing are at their best when used together, when it comes to local public administration institutions there is the need for both an individual and symbiotic approach of the two. Taking into consideration that public interest organizations act within public space, PR...

The aim of the paper is to reconstruct the category of “information quality” and to attempt answering the question: how are employee’s attitudes towards organi-sational change related to the quality of information concerning that process in the context of enterprises’ competitiveness?...

В статье систематизировано и дополнено концептуальные составляющие коммуникативного менеджмента. Разработаны практические рекомендации коммуникативного...

В статье рассмотрены особые отличия коммуникационного процесса в рамках комплекса реализации маркетинговой деятельности предприятия среди других видов...