Thi Thuy Sinh Tran; Nemeth, Nikoletta; Sarker, Md. … - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-15
Community-based enterprises (CBEs), which provide advantages to local communities, are widely promoted in developing countries. This paper examines the empirical research on digital marketing, a vital marketing strategy for the sustainable development of CBEs. An extensive and systematic search...