Seit den wegbereitenden Arbeiten von Pine (1991, 1993) haben sich zahlreiche wissenschaftliche Beiträge mit den theoretischen Aspekten der Mass Customization befasst. Nach vielen positiv gestimmten Arbeiten hinsicht-lich des Nutzens und der Erfolgsaussichten der Mass Customization werden diese...

Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development.

Analyses the rapid and considerable changes occurring in retailing in West Germany, highlighting its differences with the UK. Focuses on the problems faced by West German department store groups which are struggling against competition from the newer retail stores.

Explores the impact of recent EEC legislation, in particular the implications of Article 85, plus its regulations, of the Treaty of Rome where arrangements for selective or exclusive dealing can only be exempted from prohibition when the economic importance of the agreement is minor, or when the...