The article summarizes the arguments and counterarguments about the features of the formation of competitive advantages in the Ukrainian market of services on the example of consulting for the period 2010-2021. According to the results of the analysis and generalization, the author’s...

This study aimed to examine the influence of green techno-entrepreneurship on student business performance, with competitive advantage acting as a mediator. The research focused on university students in Riau Province, Indonesia, who are engaged in entrepreneurial activities. A purposive...

Creating websites and social media marketing is an integral part of business activities in companies. The Building and managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses on a brand program that contains a plan for...

This study explores the relationship between firms’ organizational learning and evolution of their competitive advantage to explain when a firm would switch between exploitation and exploration learning when its competitive advantage changes. The empirical findings suggest that firms would...

This study on change management as a strategy to achieve sustainable competitive advantage of telecommunication organizations in Harare, Zimbabwe was carried out because there has been a lag in the telecommunication industry where companies are not assertive enough to device change management...

We study the costs and benefits of selling data to a competitor. Although selling all consumers' data may decrease total firm profits, there exist other selling mechanisms — in which only some consumers' data is sold — that render both firms better off. We identify the profit-maximizing...

With the COVID-19 pandemic accelerating digital transformation, demand for 5G networks is soaring. 5G networks are an indispensable part of infrastructure supporting immersive content, self-driving technologies, the Internet of Things (IOT), remote services, and smart manufacturing....

McGrath introduced a new strategic perspective based on the concept of transient competitive advantage by taking into consideration that changes are intrinsic features of nowadays economy. Her concept differs from traditional strategic ones, which are based on market's stability and inertia....