Purpose - This research aims to identify the optimal configuration of investment which leads firms to their best competitive positions, considering the degree of concentration in the market. Design/methodology/approach - The methodology was quantitative and based on secondary data with samples...

This study investigates the relationship between market competition (MC) and business strategy by analyzing data from 562 non-financial companies listed on the Vietnamese stock market between 2010 and 2019. Utilizing the Generalized Method of Moments (GMM), we assess the impact of MC on specific...

Consumers are interested in sustainable products but they exhibit wariness about their efficacy resulting in a reluctance to purchase. Consumers perceive a high level functional risk in utilitarian benefits sustainable alternatives can provide. For that reason, communication strategy is...