Green consumption behavior remains ambiguous due to researchers’ difficulties in exploring its predictors. This study conceptualizes Green Consumer Orientation (GCO), a new construct that develops a standardized scale gathering and measuring predictors of green consumption behavior. In-depth...

The purpose of this study is to examine the effect of green leadership (GL) on employee pro-environmental behavior (EPEB). The underlying mechanism of followers' green moral obligation (FGMO) was also investigated. The Islamic work ethic (IWE) was studied as a boundary condition. The study...

The contemporary business landscape is witnessing a paradigm shift towards environmental sustainability, prompting organizations to adopt green practices. Among these, Green Employee Empowerment (GEE) and Green Training (GT) have emerged as pivotal strategies. This study aims to explore the...

Using identification with the environmentalist movement Fridays for Future, this paper empirically tests the effect of a novel type of prime on pro-environmental behavior: the reminder of their previously stated attitude towards Fridays for Future. On the basis of a large-scale survey experiment...

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...

Propositions in favor of biophysical environmental sustainability have proliferated governance, business and academic debates globally. Initiatives promoting consumer health and environmental preservation have been epitomised through production and marketing of green products. However, the...