Purpose Involvement plays a crucial role in understanding consumer behavior. In recent years, the concept of social innovation has gained momentum, resulting in the development of eco-friendly products and initiatives to tackle societal issues. This trend is driven by consumers, who are...

Purpose - This paper investigates the mediating role of green brand loyalty between green brand image and word-of-mouth (WoM) and the moderating role of green promotion and brand social responsibility among Vietnamese youth. Research methodology - Using an online questionnaire from 1st October...

Besley and Persson (2023) pioneer a political economy model of a green transition with changing preferences. Here we solve for the optimal policy intervention and find that the optimal tax on the polluting good starts high and is subsequently declining, to support the transition in preferences....

Der Verkehrssektor trägt durch seine Treibhausgasemissionen maßgeblich zum Klimawandel bei. Zur deutlichen Senkung dieser Emissionen sind entsprechende klimapolitische Maßnahmen erforderlich. Unsere Studie mit Daten von erwachsenen Personen in Deutschland zu 13 klimafreundlichen...

The Resource-Based View (RBV) philosophy examines the relationship between Corporate Social Responsibility (CSR) and Environmental Performance (EP). This paper addresses the lack of scholarly attention to Corporate Social Responsibility (CSR) in managing Environmental Performance (EP) in Indian...