Search Results - subject:"CONSUMER EXPECTATIONS"

Consumers’ and Professionals’ Responses to Situations Raising Ethical Questions

Sirieix, Lucie; Gurviez, P.; Rohrig, C. - EconWPA - 2005

consumer expectations and on the decision which would appear to them to be ideal. If there is a convergence between consumers … ethical judgments of professionals. It gives professionals a better insight into consumer expectations on sensitive issues and … highlights certain differences between consumer expectations and managers’ suggestions. …

Persistent link: https://www.econbiz.de/10005062461

Learning About Computers: An Analysis of Information Search and Technology Choice

Erdem, Tülin; Keane, Michael; Öncü, T.; Strebel, Judi - In: Quantitative Marketing and Economics 3 (2005) 3, pp. 207-247

We estimate a dynamic model of how consumers learn about and choose between different brands of personal computers (PCs). To estimate the model, we use a panel data set that contains the search and purchase behavior of a set of consumers who were in the market for a PC. The data includes the...

Persistent link: https://www.econbiz.de/10005701839

Supermarket Competition: The Case of Every Day Low Pricing

Lal, Rajiv; Rao, Ram - In: Marketing Science 16 (1997) 1, pp. 60-80

Every Day Low Pricing (EDLP) strategy has proved to be a successful innovation resulting in higher profits to supermarkets adopting it in competition with Promotional Pricing (PROMO). Conventional wisdom attributes this success either to lower costs or to EDLP better serving time constrained...

Persistent link: https://www.econbiz.de/10008787873

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

Gönül, Füsun; Srinivasan, Kannan - In: Marketing Science 15 (1996) 3, pp. 262-279

period, given their expectations of future promotions. Thus, we provide a framework for examining the impact of consumer … expectations on choice behavior. The target audiences for our paper are (a) empirical researchers who intend to make structural …

Persistent link: https://www.econbiz.de/10008788057

Index of consumer expectations : food price effects and durable goods expenditures

Kinsey, Jean D. - In: Journal of consumer affairs : official publication of … 28 (1994) 2, pp. 255-277

Persistent link: https://www.econbiz.de/10001173182

Commercial Banking in Canada: A Study of the Selection Criteria and Service Expectations of Treasury Officers

Rosenblatt, Jerry; Laroche, Michel; Hochstein, Alan; … - In: International Journal of Bank Marketing 6 (1988) 4, pp. 19-30

Four hundred and twenty‐three Canadian financial officers were asked to participate in a national survey of bank selection criteria. One hundred and seventy questionnaires were returned, representing a response rate of 40 per cent. The survey results indicate that Schedule A banks (large, well...

Persistent link: https://www.econbiz.de/10014760462

Consumer Perceptions of Generic Grocery Products: Users vs. Non‐users

Yucelt, Ugur - In: Marketing Intelligence & Planning 5 (1987) 1, pp. 24-27

Generic products are purchased by price‐conscious, careful shoppers, who are not, however, willing to accept a lower quality and limited selection of non‐brand names in supermarkets. The behavioural differences between generic product users vs. non‐users are compared in the New England...

Persistent link: https://www.econbiz.de/10014946746

Consumer Concept Testing of Personal Financial Services

Furlong, Carla B.; Brent Ritchie, J.R. - In: International Journal of Bank Marketing 4 (1986) 1, pp. 3-18

Financial services have entered a new era in which distinctions between different services have become blurred. Consumers are now faced with numerous combinations of products and services. Many professionals feel that there is a need for financial counselling services. This study uses a sample...

Persistent link: https://www.econbiz.de/10014760396

Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments

Laroche, Michel; Rosenblatt, Jerry A.; Manning, Terrill - In: International Journal of Bank Marketing 4 (1986) 1, pp. 35-55

Consumers perceive the following criteria as important in their selection and patronage of commercial banking facilities. Services relating to chequing accounts are of greater importance than those relating to savings accounts. Speed of service, locational convenience, competence and...

Persistent link: https://www.econbiz.de/10014760398

Focus on the Retail Bank Market: Can You Trust Branch Managers' View Of It?

Martenson, Rita - In: International Journal of Bank Marketing 4 (1986) 4, pp. 23-38

If market planning and co‐ordination is done at headquarters it is essential that branch managers can supply information of a high quality as well as execute the decisions made at headquarters. Therefore branch managers need to have a good understanding of the market. This study compares how...

Persistent link: https://www.econbiz.de/10014760415

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