Venciute, Dominyka; Kazukauskaite, Migle; Correia, … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 22-45
green consumption in the cosmetics industry. Specifically, the authors examine the relationship between attitude towards the … environment, attitude towards green consumption, subjective norms of green consumption, green consumption intention, green … consumption behaviour and cause-related marketing. Design/methodology/approach A cross-sectional research design was used to test …