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  • Search: subject:"COO effect's dimensions"
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Brand image 1 COO effect's dimensions 1 Consumer behaviour 1 Designation of origin 1 Herkunftsbezeichnung 1 Konsumentenverhalten 1 Markenimage 1 Poland 1 Polen 1 Polish consumers 1 Rules of origin 1 Ursprungsregeln 1 attitude 1 consisumers' behaviour 1 country of origin image 1 country-of-origin (COO) effect 1
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Boguszewicz-Kreft, Monika 1 Magier-Łakomy, Ewa 1
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Annales Universitatis Mariae Curie-Skłodowska 1
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Dimensions of the country of origin effect and their measurement
Magier-Łakomy, Ewa; Boguszewicz-Kreft, Monika - In: Annales Universitatis Mariae Curie-Skłodowska 49 (2015) 3, pp. 125-134
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