Farooq, Amna; Moon, Moin Ahmed - In: Pakistan journal of commerce and social sciences 19 (2025) 3, pp. 648-672
This study explores how behavioral addictions, specifically compulsive and addictive buying, shape counterfeit … buying behaviors and counterfeit purchasing separately, limited attention has been given to their intersection within … significantly influence counterfeit consumption indirectly through heightened hedonic and social comparison motives. These mediating …