show that there is a negative statistically significant impact of CRM technology on financial and marketing performance. On …

organization, and (4) CRM technology. Our study evaluates the impact of CRM dimensions and hotel performance (occupancy rate) in … occupancy rate. While CRM technology has been demonstrated to not significantly affect hotels’ occupancy rate. …

between CRM technology and hotel performance is still ambiguous. In an attempt to review the different perspectives of CRM …) customer orientation (2) knowledge management (3) CRM organization, and (4) CRM technology. Our study evaluates the … customer orientation, knowledge management, and CRM organization on customer retention. While the use of CRM technology has …

– The results show that a consumer-centric managerial system positively affects CRM technology. Managerial system … contributes to have an efficient CRM technology implemented that provides sales force with customer information, competitor … dimensions are negatively affected by a consumer-centric organizational culture. CRM technology once implemented with an adapted …

influences of customer orientation, customer‐centric organizational system and CRM technology on CRM capabilities, as well as the … customer orientation, customer‐centric organizational system and CRM technology to build and strengthen their CRM capabilities …