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Beziehungsmarketing
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CRM success
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Paving the way for CRM success : the mediating role of knowledge management and organizational commitment
Garrido-Moreno, Aurora
;
Lockett, Nigel
; …
- In:
Information & management : the internat. journal of …
51
(
2014
)
8
,
pp. 1031-1042
Persistent link: https://www.econbiz.de/10010466473
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