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  • Search: subject:"CRM technology infrastructure"
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Subject
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Beziehungsmarketing 1 CRM success 1 CRM technology infrastructure 1 Customer relationship management (CRM) 1 Employee retention 1 Erfolgsfaktor 1 Knowledge management 1 Mitarbeiterbindung 1 Organizational commitment 1 Relationship marketing 1 Success factor 1 Wissensmanagement 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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García-Morales, Víctor 1 Garrido-Moreno, Aurora 1 Lockett, Nigel 1
Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1
Source
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ECONIS (ZBW) 1
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Paving the way for CRM success : the mediating role of knowledge management and organizational commitment
Garrido-Moreno, Aurora; Lockett, Nigel; … - In: Information & management : the internat. journal of … 51 (2014) 8, pp. 1031-1042
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