Ordanini, Andrea; Miceli, Lucia; Pizzetti, Marta; … - In: Journal of Service Management 22 (2011) 4, pp. 443-470
Purpose – The purpose of this paper is to analyze the emerging crowd‐funding phenomenon, that is a collective effort by … initiated by other people or organizations. Successful service businesses that organize crowd‐funding and act as intermediaries … research employs a “grounded theory” approach, performing an in‐depth qualitative analysis of three cases involving crowd‐funding …