The most commonly cited issues with mobile apps are low user engagement and retention levels. In this paper, we explore the efficacy of crowdsourcing features on enhancing user engagement and retention in the context of mobile gaming apps. To do so, we examine two specific crowdsourcing...

In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate crowd activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that active engagement of community managers...

While firms have obtained outside financing from large numbers of investors on financial markets for centuries, online crowdfunding platforms have only emerged as a major source of funding for start-ups and new projects for a decade. The information available to backers on crowdfunding platforms...

Purpose: The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks, and to provide guidance to marketing practitioners on the use of crowdsourcing within service...

This paper examines the role that the two lead authors' personal connections played in the research methodology and data collection for the Partition Stories Project - a mixed methods approach to revisiting the much-studied historical trauma of the Partition of British India in 1947. The Project...

Crowdsourced earnings forecasts are less pessimistically biased than Wall Street (i.e., sell-side) analysts' forecasts before earnings announcements. Based on this observation, we examine how crowdsourced forecasts influence investors' evaluation of Street earnings surprises. Using crowdsourced...