Hua, Xiangzhou; Nurul Ain Mohd Hasan; Feroz De Costa; … - In: Business systems research : a system view accross … 15 (2024) 1, pp. 131-157
application in Corporate Social Responsibility (CSR) communication. While AI can enhance CSR initiatives, its impact on consumer … in CSR communication, focusing on publication trends, key authors, research topics, and future directions. Methods …/Approach A bibliometric analysis was conducted on 1,094 articles related to AI and CSR communication, retrieved from the Web of …